Emergency Medicine Australasia has become one of the first medical journals in the world to ban all pharmaceutical company advertising in the journal. The editors, Professors George Jelinek and Anthony Brown, noted that information from the drug companies was often not objective or evidence-based, and while doctors generally deny they are influenced by such information, the evidence shows that it changes their prescribing habits. Journal editors had long been critical of drug company advertising and the role medical journals play in the dissemination of this information. Choosing to forego the income derived from publishing such advertisements, the journal editors said they needed to draw a line in the sand and make a stand, in the hope that other medical journals would follow suit. 

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